Format(s): Advertising Campaign with OOH, Digital, Website, SEM, and Social components
My Role: Campaign Lead
Format(s): Paid & Organic Social, Video, Gifs, Web Microsite
My Role: Social Strategy Lead & Content Creator
Format(s): Integrated marketing campaign with Display, Social, Video, Blog, and Whitepaper
My Role: Campaign Lead & Author
Format(s): Loyalty program with product & marketing elements, website, events, email marketing
My Role: Global Program Lead
Format(s): Social Media, Video, Blog, Influencer Program, Employee Advocacy Program
My Role: Social Strategy Lead & Blog Owner
Notes: Winner of 2016 AVA Digital Gold Award and 2016 Hermes Platinum Award
Format(s): Influencer Campaign with Video & Social Channel Takeover at Event
My Role: Global Head of Influencer Marketing/Lead Social Strategist
Format(s): TV, Social, Display, Affiliate, Web, Email, Blog, PR/Comms
My Role: Global Head of Social Media
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